Galbusera, a leading company in the segment of healthy baked goods, is looking to launch its brand communication on the digital device and to integrate the brand strategy with brand values sharing and social activities.
Starting from the synchronized On Air Advertising Extra develops the content and creates the free mobile application the Coniglio Rosa App (Pink Rabbit AsGoodAsItIs App), the main character of the Galbusera TV commercial.
Users choose their Coniglio Rosa (Pink Rabbit) favourite poses, take pictures and share them on FB, Twitter or email them to friends. Thanks to the mood representations a large number of users are immediately drawn to the app.
The Coniglio Rosa (Pink Rabbit) app is a real Social phenomenon with over 35.000 downloads on both the Android and iOS platforms.
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